About this case study
Louise Rowlands, Customer Research Manager at MoneySuperMarket, was tasked with finding a way to include meaningful user research within a potentially industry defining mult-variate testing project. The challenge?
MoneySuperMarket needed to combine qualitative and quantitative research, at scale.
"MVT shows you how users behaved, and where they clicked on the site, but it’s hard to understand the reasoning behind their behaviour– you don’t get the why behind the what.Therefore integreating UserZoom has proven invaluable for the extra depth of insight” - Louise Rowlands, Customer Research Manager
In this case study, you will learn about MoneySuperMarket's
- Regulatory challenges in the energy sector, which were impacting on the customer experience
- Combination of MVT with UserZoom to help prove their industry redefining hypothesis
- Ability to now help over 11,000 extra customers a year save money