Live Webinar: The ROI of UX with Susan Weinschenk of The Team W

Susan Weinschenk, CEO, The Team W 

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, and government and non-profits. Her clients call her "The Brain Lady" because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including 100 MORE Things Every Designer Needs to Know About People, 100 Things Every Designer Needs to Know About People, and How to Get People to Do Stuff.  Susan is the CEO of The Team W and a keynote speaker around the world. 

Speaker Spotlight

You need to get the higher-ups to approve your target audience research budget. Or maybe you need the project managers and developers to go along with your research plans. User Experience work usually involves having to convince someone, and often, many people.

If someone is asking you: “Why should we do this?” or “What is the return on investment of doing this?”, then you need to know how to calculate and discuss ROI. 

In this webinar On-Demand Dr. Susan Weinschenk will share not only the basic methods of discussing and calculating ROI, but also some new techniques based on behavioral economics.

You will learn:

  • How to determine the best way to talk about ROI depending on who you are talking to

  • Typical and powerful ROI indices

  • Basic and not so basic calculations of ROI you can apply to your project