83% of consumers gather information about auto insurance online. 

To gain insight into consumer behavior while researching auto insurance online, UserZoom’s researchers created a competitive benchmark study. The study evaluated websites of Allstate, GEICO, Progressive & AAA.

Download this benchmark study and discover: 

Which sites participants visit to research auto insurance options when starting from a blank page

✓ Which auto insurance company offers the best online quote experience

 The impact of the online quote process on brand perception, Net Promoter Score and conversion