Measuring the online experience of auto insurance companies


83% of consumers gather information about auto insurance online.

To gain insight into consumer behavior while researching auto insurance online, UserZoom’s researchers created a competitive benchmark study. The study evaluated websites of Allstate, GEICO, Progressive & AAA.

Download this benchmark study and discover:

  • Which sites participants visit to research auto insurance options when starting from a blank page
  • Which auto insurance company offers the best online quote experience
  • The impact of the online quote process on brand perception, Net Promoter Score and conversion

Download Now!