This may not come as a surprise, but your customers are more sophisticated than ever before. We live in a world where a top-notch experience has become an expectation and on-demand is standard. The lines are blurring between consumers and business users, making UX research not only relevant but critical to every single enterprise.
So how do we build a better experience? How can we deliver above and beyond the basic expectations of our customers?
The key is embracing agile and multi-method research. It’s about the marriage between your research efforts and your rapid development cycles -- enabling you to test early and often -- that will allow you to deliver a superior experience.
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