Empowering Data-Driven Marketers

How UX Research & Usability Testing Can Positively Impact Your Overall Brand Experience

On-Demand Webinar Recording


As a marketer, driving loyalty through each section of your customer funnel is imperative. In the modern world, we can attribute things like smarter spending decisions, more effective campaigns, and ultimately increased customer engagement to data-driven marketing. But with all the robust tools and solutions available, where do you start?

Providing customers with a good user experience is a great first step. User experience is so much more than just design, and it’s time for marketers to familiarize themselves with the expanded world of UX when applying it to their campaigns. The more user experience and marketing work together, the more beautiful and seamless your customers’ overall experience with your brand will be.

Discover How Data-Driven Marketers Can Successfully:

  • Measure overall brand impression and improve the customer experience
  • Measure the usability of your websites, mobile sites and mobile apps to increase conversion rates
  • Gather instant user feedback with Voice of Customer (VoC) programs and learn the customer intent behind your organic search traffic
  • Identify optimization opportunities by combining your web analytics data with user feedback
  • Determine how your company can stand out from competitors through benchmarking
  • Go Beyond just basic A/B Testing
  • Validate persona-based research
  • Enable Inter-departmental resource sharing - How Marketing, Product, UX teams can benefit from shared insights

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About the webinar speaker

Guest Photo

Jeff Sauro, Founding Principal @ MeasuringU

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of five books, including Customer Analytics for Dummies and Quantifying the User Experience. Jeff has published over twenty peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He is an adjunct professor at the University of Denver and leads an annual UXBoot Camp focusing on UX Methods and Metrics.