Leah Kaufman - Senior UX Research Manager, Lenovo

Leah Kaufman's experience in UX research began at Microsoft in 1992, dipped into the dot.com frenzy of the early 2000's, paddled around design agency and consulting work and then in 2008, took a head first dive into eCommerce where she currently swims. Her work runs the gamut from enterprise software to children's toys, computer hardware, developer tools, apps, mobile phones, tablets, MS Surface, the websites of Getty Images, iStockphoto and as of 2015, managing UX research for Lenovo's global websites. Her two decades of UX research with a myriad of products and companies means a lot of tests, test methods and participants. She says the key is unlimited curiosity about what people and why and passion to see them to succeed.

Experienced UX professionals know that their audience extends beyond the end-user. Delivering great user experience is a cross-functional effort (to say the least) and the strategic integration of UX throughout the organization can provide significant value to many more key stakeholders. Understanding who those stakeholders are and what makes them tick is essential to this partnership.

Leah Kaufman,
Senior UX Research Manager at Lenovo, will discuss the importance of integrating developers, product managers and marketing into your UX process.

In this webinar, you will learn more about:

  • What makes your key stakeholders tick

  • The importance of understanding stakeholders’ needs and addressing them in your studies

  • How to involve stakeholders during all stages of the research process

  • Tips on how to build and continuously nurture these relationships 

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