The Internet is a top source for travel planning. In a study conducted from May to June 2013 by Google and Ipsos MediaCT, 87% reported the Internet as the typical source of inspiration for personal or leisure trips. Research has indicated that 88% of site traffic to travel sites comes from a personal computer.
To better understand consumer behavior while researching travel from a computer, UserZoom’s researchers created an Open Research Study* with the following goals:
* The Open Research tasks start participants on a blank webpage and instruct them to research a travel-related task.
In this open research study, you will discover:
✓ Interesting statistics on trip planning (like how far in advanced a trip is planned or what activities are performed during online trip planning)
✓ Key findings from the study
✓ Results from the tasks
✓ Key Takeaways