Date: Thursday, July 12th
Time: 11am Pacific / 1pm Central
Duration: 60 min
Websites can have a nice-looking design and well-written content, but it can end up being a wasted effort if consumers cannot find what they’re looking for.
Organizations must recognize the importance of information architecture or else they run the risk of losing potential customers.
So how do you ensure that your website’s structure is easy to navigate and matches your users’ mental model? Join us for this webinar to learn how to conduct remote card sorting and tree testing, two research methods that will help you improve the information infrastructure of your website.
In this 60-minute session, you will learn:
Jeff Sauro will also present a case study featuring Target.com
Who should attend?
UX and UI professionals who want
to learn about card sorting and
Internet connection and computer
Twitter hashtag: #uzwebinar
Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He has worked for Oracle, PeopleSoft, Intuit and General Electric. He is the author of "Quantifying the User Experience: Practical Statistics for User Research".
Measuring Usability, LLC.