How the Tablet Shopping Experience Will Impact Holiday Retail Sales

When: November 7th, 11am PT / 2pm ET



Meet Your Speakers: 

Alfonso de la Nuez, Co-CEO and CO-Founder at UserZoom

Alfonso de la Nuez is a Co-Founder and Co-CEO at UserZoom, Inc. Prior to starting UserZoom, he worked for Dell Computers, Icon Medialab (pioneer Web Design and Development agencies from Sweden) and Proxicom. He teaches usability and user-centered design in various universities and academic institutes and is a frequent speaker at conferences. Alfonso also co-founded XperienceConsulting which is the market leader in Spain and one of the most experienced web and mobile usability firms in Europe.

Thursday, November 7th, 2013 at 11:00AM PT / 2:00PM ET

It is expected that during the 4th quarter of 2013, U.S. online shoppers will spend $83.2 billion, which according to eMarketer, is up 15.5% over the same period last year. According to a 2012 Forrester State of Retailing Online report, 49% of retailers reported that tablet shoppers spend more per order than people shopping from computers or smart phones. 

In spirit of the holiday season and current statistics, we decided to conduct a competitive benchmark study that reveals how the experience of shopping on a tablet impacts sales this upcoming Holiday Season

Join UserZoom's UX Researcher, Sneha Kanneganti, and Alfonso de la Nuez, Co-CEO, in a new webinar that presents the results involving three well-known winter season retail brands: Columbia Sportswear, The North Face and Under Armour. 

  • How effective is the tablet experience?

  • Which brand offers better usability?

  • How is it likely to influence the consumer's final shopping decision this Holiday Season?

  • How does it affect the overall brand experience?

Sneha Kanneganti, User Experience Researcher at UserZoom

Sneha specializes in unmoderated remote usability testing. She also has extensive in-lab usability testing experience with various research methodologies, from in-depth interviews and task based studies to focus groups. Her background is in Information Science and Psychology and loves analyzing results and finding patterns in collective behavioral outcomes.

Twitter Hashtag: #uzwebinar

During this webinar, we will share the results from the 300 participant study, addressing: 

This competitive benchmark study is sponsored by Survey Sampling International. SSI has been the premier global provider of world-leading sampling, data collection and data analytic services for the past 36 years.

 Learn more about SSI.