How the Tablet Shopping Experience Will Impact Holiday Retail Sales
When: November 7th, 11am PT / 2pm ET
Meet Your Speakers:
Alfonso de la Nuez, Co-CEO and CO-Founder at UserZoom
Alfonso de la Nuez is a Co-Founder and Co-CEO at UserZoom, Inc. Prior to starting UserZoom, he worked for Dell Computers, Icon Medialab (pioneer Web Design and Development agencies from Sweden) and Proxicom. He teaches usability and user-centered design in various universities and academic institutes and is a frequent speaker at conferences. Alfonso also co-founded XperienceConsulting which is the market leader in Spain and one of the most experienced web and mobile usability firms in Europe.
Thursday, November 7th, 2013 at 11:00AM PT / 2:00PM ET
It is expected that during the 4th quarter of 2013, U.S. online shoppers will spend $83.2 billion, which according to eMarketer, is up 15.5% over the same period last year. According to a 2012 Forrester State of Retailing Online report, 49% of retailers reported that tablet shoppers spend more per order than people shopping from computers or smart phones.
In spirit of the holiday season and current statistics, we decided to conduct a competitive benchmark study that reveals how the experience of shopping on a tablet impacts sales this upcoming Holiday Season.
Join UserZoom's UX Researcher, Sneha Kanneganti, and Alfonso de la Nuez, Co-CEO, in a new webinar that presents the results involving three well-known winter season retail brands: Columbia Sportswear, The North Face and Under Armour.
How effective is the tablet experience?
Which brand offers better usability?
How is it likely to influence the consumer's final shopping decision this Holiday Season?
How does it affect the overall brand experience?
Sneha Kanneganti, User Experience Researcher at UserZoom
Sneha specializes in unmoderated remote usability testing. She also has extensive in-lab usability testing experience with various research methodologies, from in-depth interviews and task based studies to focus groups. Her background is in Information Science and Psychology and loves analyzing results and finding patterns in collective behavioral outcomes.
Twitter Hashtag: #uzwebinar
During this webinar, we will share the results from the 300 participant study, addressing:
This competitive benchmark study is sponsored by Survey Sampling International. SSI has been the premier global provider of world-leading sampling, data collection and data analytic services for the past 36 years.