Banking User Experience Benchmark Study on Mobile Websites
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The pervasiveness of mobile phones and increased adoption of mobile banking underscores the need for the banking industry to provide a good mobile experience.
UserZoom’s researchers created a competitive benchmark study to determine which bank offers the best mobile experience for prospective customers and to assess the impact of the mobile banking experience on brand perception, Net Promoter Score and conversion.
This ebook details a mobile banking competitive benchmark that includes Wells Fargo, Key Bank, U.S.A.A. and CIBC.
In this ebook, you will find: