Live Webinar: Harness Mobile Usability Testing To Improve Your Mobile Experience

Deanna Laufer,
Analyst Serving Customer Experience Professionals at Forrester Research, Inc. 

Deanna provides research and advice to customer experience professionals to help them improve the customer experience their organizations deliver. Her research focuses on mobile user experience, customer experience strategy, and making the business case for customer experience investments. Before joining Forrester, she had worked with leading organizations like NASA, EPA, and GAO and holds an M.S. in technology and policy from the Massachusetts Institute of Technology and a B.S. in electrical and computer engineering from Cornell University.

Meet Your Speaker: 

Mobile is a leading driver of customer experience innovation, but a bad mobile experience can turn away customers for good. To keep up with customer expectations and mobile’s unprecedented speed of change, marketing and user experience professionals are well-advised to embrace a new breed of services available for rapidly testing the quality of their mobile user experiences.

Join guest speaker Deanna Laufer, Analyst with Forrester Research, Inc., to discover the importance of mobile usability testing and how to elevate your mobile experience above the crowd.

In this webinar, you will learn: 

  • What your customers expect from a mobile experience

  • Why traditional usability lab testing won’t cut it in today’s mobile economy

  • How to use mobile usability testing to improve business results