Webinar details

Where: Online

Duration: 80 min

Featured Presenter:


Webinar: How to Design Effective Online Surveys

Online surveys are an incredibly useful tool for UX and Marketing Professionals to collect user feedback. However, in order to get valid and reliable data you need to know how to design, develop and distribute the survey questionnaire. You need to ask the right questions if you want to get the results that you are after.

UserZoom teamed up with Elizabeth Ferrall-Nunge, User Experience Research Lead at Twitter, to discuss how to create effective surveys and how to avoid common survey pitfalls. 

In this 80-min webinar you will learn:

  • When to best use a survey
  • Attributes for a good survey
  • Question types & when to use each
  • Questionnaire biases (you'll really appreciate this one!)
  • When and how to deploy a survey 


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Who should attend?

People who are interested in capturing user attitudes and insights through surveys (UX Practiotioners, Marketing Professionals, Product Managers and other professionals.)

Technical requirements:
Internet connection and computer
speakers/headphones

Twitter hashtag: #uzwebinar

Elizabeth Ferrall-Nunge is a User Research Lead at Twitter, Inc. in San Francisco, where she oversees research for Revenue and Growth. Previously, she was at Google, where she worked on several different product areas, including Local +Pages for Businesses, Local Business Center, Google Maps Mobile, My Maps, and Reviews. In her spare time, she provides guidance to other researchers running surveys in the HCI community.

Elizabeth Ferrall-Nunge
User Experience Research Lead,
Twitter

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