Webinar On-Demand: Combining Quantitative & Qualitative Data in a Single Large-scale User Research Study

Jeff Sauro, Found Principal at Measuring Usability LLC

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. Jeff has published over fifteen peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle, PeopleSoft, Intuit and General Electric. 

He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University. While at Syracuse he completed a two-year thesis study on web-usability.

Meet Your Speaker: 

Most of the research leans exclusively towards quantitative or qualitative testing. However, using a combination of qualitative and quantitative data can be extremely effective and ensures that the limitations of one type of data are balanced by the strengths of another. 

See this webinar on-demand with Jeff Sauro, Principal of Measuring Usability LLC, to learn how to collect and merge qualitative insights (think-aloud videos) with quantitative metrics in a single large-scale remote usability study quickly and efficiently. As a case study, Jeff will show the results of an attitudinal study on airline websites.

This 60-min webinar on-demand covers: 

  • Different ways of integrating quant. and qual. data
  • Case study: large-scale remote unmoderated usability study on airline websites
    • Airline study overview
    • The why behind the numbers
    • Insights from the think-aloud videos
    • Key Takeaways


Combining Quantitative & Qualitative Data in a Single Large-scale User Research Study