Webinar On-Demand: How to Create an Online Card Sorting Study to Optimize Information Architecture

Sneha Kanneganti,
User Experience Researcher at UserZoom 

Sneha Kanneganti specializes in unmoderated remote usability testing. She also has extensive in-lab usability testing experience with various research methodologies, from in-depth interviews and task based studies to focus groups. Her background is in Information Science and Psychology and loves analyzing results and finding patterns in collective behavioral outcomes.


Meet Your Speaker: 

Is your website organized according to stakeholder perceptions or according to perceptions and desires of users? Having a website structure that doesn’t match user’s mental model results in an unsatisfactory user experience and visitor drop off. This is where card sorting comes in handy.

In this webinar on-demand, Sneha Kanneganti, UX Researcher at UserZoom, will lead you through online card sorting best practices and dive into a card sort setup in UserZoom.

In this 30-min webinar on-demand, you will learn:
  • What online card sorting accomplishes
  • Types of card sorting: open vs. closed
  • Online card sorting best practices
  • How to set up a card sort in UserZoom
  • What results to expect
  • UserZoom vs. other online card sorting tools
     


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