UX BENCHMARK STUDY

Measuring the Online Experience of Retailers on Tablet Devices

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According to Nielsen, leading global information and measurement company, 65% of people research product information on tablets and 40% actually make purchases directly from their tablets.

Clearly, the numbers show that these days it’s absolutely essential for retailers to understand users' mobile web experience on tablets. To support this claim, UserZoom’s researchers ran a competitive benchmark study to evaluate four well-known retailers' sites, including Macy's, Nordstrom, Lands' End, Urban Outfitters.

Download this benchmark study and discover:

  • Which retail site presents the best tablet shopping experience
  • The impact of the tablet shopping experience on brand, Net Promoter Score and conversion
  • Interesting data on topics like: what factors contribute to the likelihood of purchasing on a tablet or what preferences people have when it comes to shopping on a tablet

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