MOBILE BENCHMARK STUDY:

Measuring the User Experience of Retail Web Stores on Tablet Devices


Does your mobile retail site provide a satisfactory shopping experience that drives your sales?

According to a recent study, 61% of users said that poor performance will make them less likely to visit a mobile site again. Knowing whether your mobile site meets your consumers’ expectations is a key factor in driving sales from this retail channel.

To help retailers with this challenge, UserZoom conducted a competitive benchmark study to evaluate the state of mobile usability on e-Commerce websites and to highlight the lessons learnt. We selected fashion retailers for this study since apparel & accessories was the highest grossing mobile product category in 2013. 

Download the report to find answers to the following questions: 

  • What's important to users when shopping on a tablet?
  • What makes users abandon a purchase?
  • Do users prefer a mobile web or app?
  • How does having a tablet optimized site affect consumer satisfaction?

See how you can improve your own mobile website by reading the findings from a mobile usability study in this free report. 



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