UserZoom compared four Health Insurance websites across multiple states using both qualitative think-out-loud usability testing and task based large sample usability studies with screen recording.
In this healthcare insurance benchmark discover:
- Key recommendations for teams that are focused on delivering great experiences within the Insurance industry
- Common usability issues on insurance sites
- UX benchmarks, KPIs, screenshots and participant video
Download the full healthcare competitive benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.