How to Conduct UX Benchmarking

Given the complexity of User Experience, you may be wondering: is UX benchmarking “Mission Impossible”? Well, our answer is “Not really”. UX benchmarking is well within your reach, if you have the right methods and tools.

In this 60-minute session, you will learn:

What we mean by UX Benchmarking and why it is important
How to effectively monitor the progress of your website design overtime
How to measure the quality of a website’s user experience across various competitors
And finally, as a case study, we'll also share with you the results of a recent competitive benchmarking study, in which we compared American Airlines and Delta websites

View the On-Demand Webinar Now

Kim Oslob,
Sr. Client Services Director,
UserZoom, Inc.

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