How to Develop a Successful UX Strategy

UX strategy represents an important area of growth within the user experience field as UX finds it's way into the C-suite in the form of program vision, marketplace direction, and long-term multichannel planning.

But how do you develop a successful UX strategy? That's the topic of this webinar with UX strategy expert Paul Bryan.

The webinar covers 7 important elements for developing a successful UX strategy:

  1. Vision
  2. Business strategy alignment
  3. Customer data
  4. Competitive landscape
  5. Behavioral segmentation (e.g. personas) 
  6. Experience modeling
  7. Road map



Meet Your Speaker: 

Paul Bryan, User Experience Strategy and User Research Consultant, UX Strategy Group

Paul is organizing the first conference on UX Strategy, UX STRAT 2013, which will take place in Atlanta on September 11 - 13. He also leads the UX Strategy and Planning group on LinkedIn. His consulting clients have included The Home Depot, Coca-Cola, SAP, Lowe's, Delta Air Lines, Cisco, Philips, Macy's, Bloomingdales, and GE. Paul teaches user experience to graduate business students at the University of Georgia, and is co-authoring a book on Experience Strategy for Morgan Kaufmann.