Webinar On-Demand: Building an Effective Voice of the Customer Program: Going Beyond Surveys, Tweets, Complaints and Big Data
Meet Your Speaker:
Companies that actively listen to customers and act upon the feedback are better able to obtain and retain their customers, strengthen customer loyalty and improve profitability.
Despite the tremendous benefits that Voice of the Customer brings to the table, most organizations still struggle to get the full value from their VoC programs.
View a webinar on-demand with Joanne Kok, former Head of Global Consumer Insight & Strategy at Travelocity, to learn how to create and implement a thriving VoC program in your organization.
During this webinar on-demand, you will learn:
Here's a Bonus: If you view the webinar on-demand you qualify to receive a checklist (upon request), which includes steps to ensure a successful execution of your VoC programs.
Joanne Kok, Market Researcher and Business Strategist
Joanne Kok is a market researcher and business strategist with extensive experience in e-commerce, travel, software development and quick-service restaurant industries. Heading up the Global Consumer Insight group, Joanne led efforts to transform Travelocity’s marketing and brand experience through focus and alignment around the Voice of the Customer. Joanne is now an independent consultant directing research, analytics and strategic initiatives to nurture innovation and growth among start-ups and agencies.
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