Live Webinar: Building an Effective Voice of the Customer Program: Going Beyond Surveys, Tweets, Complaints and Big Data Live Webinar: Building an Effective Voice of the Customer Program

 

When: April 29th, 11am PT / 2pm ET


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Meet Your Speaker: 

Tuesday, April 29th, 2014 at 11:00AM PT / 2:00PM ET

Companies that actively listen to customers and act upon the feedback are better able to obtain and retain their customers, strengthen customer loyalty and improve profitability. 

Despite the tremendous benefits that Voice of the Customer brings to the table, most organizations still struggle to get the full value from their VoC programs. 

Join Joanne Kok, former Head of Global Consumer Insight & Strategy at Travelocity, in this webinar to learn how to create and implement a thriving VoC program in your organization. 

During this webinar, you will learn: 

  • Why VOC programs are under-delivering today
     
  • How to Build an Effective Voice of the Customer Program by:

       1. Setting goals and objectives

       2. Assessing the size, maturity and internal climate of the organization

       3. Creating the feedback loop

       4. Compiling the data and extracting insight

       5. Bringing it to life
     

Here's a Bonus: Attendees of the webinar will also get a checklist (if requested) of the steps to follow to ensure a successful execution of their VoC programs. 

Joanne Kok, Market Researcher and Business Strategist

Joanne Kok is a market researcher and business strategist with extensive experience in e-commerce, travel, software development and quick-service restaurant industries. Heading up the Global Consumer Insight group, Joanne led efforts to transform Travelocity’s marketing and brand experience through focus and alignment around the Voice of the Customer. Joanne is now an independent consultant directing research, analytics and strategic initiatives to nurture innovation and growth among start-ups and agencies.

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