Optimizing UX research with fewer resources

A UserZoom Masterclass


In times of uncertainty with volatile markets, continuous user feedback is essential to quickly adapt to customers’ changing needs and priorities. But with greater demand for user insights and fewer resources, how can we quickly conduct research without sacrificing quality?

Join Grace Wolff, Ph.D., UX Research Partner for a live demonstration on features and best practices applied in UserZoom that can optimize your research process and enable you to confidently deliver reliable and valid insights. In this webinar, you will learn how to:

  • Expedite your study build in UserZoom
  • Consistently recruit the same user profile
  • Standardize your team’s UX metrics


Grace Wolff, Ph.D.
UX Research Partner at UserZoom
Grace Wolff, Ph.D. has extensive research experience examining user attitudes and behaviors in digital environments. She is a mixed-methods UX researcher with formal applied training in quantitative social science and qualitative UX methodologies. She advocates for intentional research design and works with companies across Finance, Media, and Tech industries to up-level their research teams’ understanding, execution, and quality of insights across all stages of research to better inform business decisions and improve users’ digital experiences.

Toni Allen
Director of UX Research Partners at UserZoom
Toni Allen has over two decades of experience in UX research, product, and technology. As a Director of Research Partners at UserZoom, she consults globally recognized brands across industries to uncover UX insights using multiple methods to build and mature their research practices. She is a trusted advisor for both new and long-time UserZoom customers and has created acclaimed UserZoom onboarding programs. She regularly provides guidance around maintaining quality of research for organizations that choose a democratization strategy to drive more user research across the product development lifecycle.

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