About this customer success story:
BGL Group has grown significantly both in size and capability. From 30 to almost 3,000 people, today we are a leading digital distributor of insurance and household financial services.
To inform the launch of the new, updated version of the Beagle Street site and to ensure the new design met their users’ needs they partnered up with UserZoom to make sure the new site adhered to both web accessibility standards and Beagle Street’s brand values of simplicity and accessibility.
The team used a mix of UserZoom methodologies from surveys to think out loud studies to over 1000 participants. The combination of the methods allowed BGL to:
Build better experiences with UserZoom, the all-in-one UX research platform that enables agility for the modern enterprise.
Get fast, measurable insights from real users to make data-driven decisions. Interested in learning more? Request a personalized demo today!