Both companies put their best experience forward but in the end, only one will come out on top. See who won!
About this UX Battle of the Week
UserZoom ran a quick competitive UX benchmark study between Hilton and Marriott, two of the largest hotels and resorts, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
The study was conducted in an unmoderated remote setting with 60 in-the-wild users on their own devices over the course of a single day, collecting both quantitative and qualitative feedback. Participants were equally divided so that 30 went to each site, and completed several tasks in order to test and measure the design of the homepage, the website’s structure, and gather usability metrics for each site.
Here's what we tested and measured in this UX Battle of the Week:
Each website's homepage design
Each website's structure and usability metrics
Users' feelings about the brand before and after their experience with the site
Users' likelihood to recommend the site to friends, family and colleagues
Download the UX benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.