One of the biggest challenges every digital experience professional faces is proving the value user experience research delivers back to the organization.
This is why we have joined forces to talk about the importance of validating ideas before building or changing them.
Join Rima and Amy for the final 30-minute session in our 2021 Digital Experience Clinic where you will learn the different ways to make decisions based on meaningful data; and how to present that data to executives in a compelling way.
In this workshop you will learn:
- Different ways to prove the value of embedding research throughout your digital experience strategy
- To adopt a test-first methodology to make understand the impact of ideas
- To run the right experiments that will steer your business in the right direction
Vice President Research Partner - UserZoom
Rima leads the NAM Enterprise Research Partner team, focusing on helping businesses achieve the maximum return on every customer interaction. She spent nearly two decades at Citigroup, where she strategically proved the value of insights through experience measurement and benchmarking program that resulted in growing the UX Research budget from $30K to $3M in five years.
Director Research Partner - UserZoom
Amy has over 20 years of experience as a UX Consultant, after earning a doctorate in Cognitive Psychology from the University of Colorado, Boulder. Amy joined UserZoom in 2019 to help companies overcome barriers to conducting user research, and empower them to be strategic players in their organizations.