UserZoom partnership helps boost conversion rates by 20%




About this customer success story:

Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in Slough, England. It is a leading producer of health, hygiene and home products and brands include Dettol, Neurofen and Durex just to name a few.

To be able to optimise their digital shelves and pick the product images and descriptions their customers found the most impactful, attractive and informative they decided to run a number of studies with UserZoom.

In this success story, discover how UserZoom enables RB to:
  • Skip the manual work, quickly filter through heatmaps by task outcome
  • Collect more data in less time using UserZoom’s automated research capabilities
  • Get instant results, taking action immediately and get feedback on new iterations




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