As companies continue to invest in digital innovation and deliver exceptional experiences, demands for UX research are increasing at a rapid pace.

The challenge for research leaders is how to mature and scale their UX practices in order to gain high quality insights at speed, and embed user research throughout the product development lifecycle.

At our BetterUX virtual event on 7 July UX Research and Insights leaders, who are gaining a digital experience advantage by scaling their research practice, discussed how to assess and then lead improvements to the UX Research practice, including:

How to measure your current maturity against key capability areas
Enhancing the impact and influence of UX Research across the organization
How to measure impact and get buy-in for continued investment.

We also drew on UserZoom’s State of UX research report and the UserZoom Maturity Model to examine the implications of recent trends for research professionals.

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