Competitive UX Benchmark | Ecommerce/Retail Industry

Online shopping cart abandonment rates are at an all-time high. In some cases, the rate has reached an astonishing 80%. This is exactly why retailers continue to optimize their Ecommerce websites year over year, attempting to combat this alarming trend. 

About this Competitive UX Benchmark Study

UserZoom’s latest Competitive UX Benchmark Report offers key recommendations to teams who are focused on optimizing and delivering great customer experiences within the Ecommerce/Retail industry.

In our report, UserZoom compares four Ecommerce websites using both qualitative think-out-loud usability testing and task-based large sample usability studies with screen recording, revealing that there's still plenty of room for improvement and further optimization recommendations.

Check out this Competitive UX Benchmark Report and discover:
  • Key recommendations for teams that are focused on delivering great experiences within the Ecommerce/Retail industry
  • Common usability issues found on retail sites reported by UserZoom's experienced UX Research Team
  • UX benchmarks, KPIs, screenshots and participant video


Download the full ecommerce competitive benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.

Download Now!

Here’s a quick sneak-peek at this Competitive UX Benchmark:


How would you stack up against your competition?

Let us show you how we’ve helped hundreds of companies unlock competitive user insights with our user experience testing platform. Schedule a call