Which insurance company ranks highest for website user experience among life insurance consumers according to UserZoom’s 2022 UK Life Insurance Digital Experience Study? The mixed-methods study measures brand awareness, customer expectations, and website user experience (UX) among 500 prospective consumers for 5 of the largest life insurance companies in the United Kingdom.
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About Our Speaker
Sara Logel is a Research Partner with UserZoom. She helps customers achieve their UX goals through onboarding, workshops and strategic guidance. Previously, Sara conducted market research for Fortune 500 companies like Google, McDonald’s and others, but wanted to take on a more consultative role. The deep empathy that UserZoom allows customers to develop for users, in addition to its focus on measurement, is what attracted Sara to the company.