More than 20% of people in both the UK and the US have some form of disability. Despite this, accessibility tends to be overlooked when designing digital experiences.    

From a business perspective, the failure to design for all users is a huge lost opportunity. One in five potential customers is being excluded if accessibility is not considered. Furthermore, the pandemic has driven people of all abilities online and to use digital products they've never used before.  

This means designers need to develop and improve digital experiences with accessibility at the front of their minds.  In this comprehensive guide, we'll look at building a business case for accessibility, and we’ll gather together some practical tips for designing digital products for users with a range of disabilities.

In this eBook, you'll learn: