UX is vital to creating products that your customers will love – which is more important than ever during a worldwide economic downturn where every customer counts. Yet some organizations still don’t view UX as a business imperative, and aren’t ramping up testing to stay on top of changing user needs and behaviors. Why?
For many, it’s because executives and key stakeholders haven’t been shown the true value UX brings to both the company and to them personally. They don’t understand how UX can deliver instant insight into changing consumer behavior, reduce product failure, raise customer loyalty, and affect the business KPIs that they themselves are measured against.
That’s the goal of this ebook: to give you the tools you need in order to craft customized projects that will get executives to understand the value of user research and usability testing..
In this ebook you’ll find: