How Health Insurers Are Advancing UX

Learn the UX research trends of leading health insurers

A crucial part of practicing good UX is understanding what the baseline is for your industry. As the UX thought leader for the nation’s biggest healthcare organizations, we reviewed over 1,500 studies in 2019 to identify the top research trends for health insurers.

This comes at a critical time – open enrollment is upon us, and the digital healthcare landscape is in the middle of a crisis with COVID-19. It’s now more important than ever to understand what your research roadmap needs to contain in order to adapt to ever-changing customer needs.

In this ebook you’ll learn:

  • The frequency and variety of research being conducted
  • Project examples to consider running in your organization
  • Opportunities to fill any research gaps in your roadmap 

By sharing examples of what other organizations are doing to further their UX, we hope to inspire you with different ways to expand your research strategy and capabilities.

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