For any product or service to succeed, you need to know what your users want as early as possible in your design process. This is where UX research comes in.
It’s important to find out – from actual, real-life, honest users who aren’t just mannequins you’ve dressed up to fool your CEO – what they want and expect from your product.
That way you can produce a truly user-focused experience that they love.
But where the heck do you begin?
Planning for UX Research
When to start, getting to know your users, making a UX research plan, choosing the best UX research method
Conducting UX Research
Asking actionable and relevant questions, observing participants and removing bias
Collecting and analyzing data for action
Prioritizing issues, selling your recommendations, telling a compelling story