User Experience Research 101

User experience is important enough for everybody in your organization to take 30 minutes out of the day to find out how user-focused design can benefit the business.

And if you’re going to spend 30 minutes reading an ebook about UX research, it might as well be an entertaining one...

Let’s start with a simple question: Why is UX research important?

For any product or service to succeed, you need to know what your users want as early as possible in your design process. This is where UX research comes in.

It’s important to find out – from actual, real-life, honest users who aren’t just mannequins you’ve dressed up to fool your CEO – what they want and expect from your product.

That way you can produce a truly user-focused experience that they love.

But where the heck do you begin?

In this eBook you'll discover:

Planning for UX Research
When to start, getting to know your users, making a UX research plan, choosing the best UX research method

Conducting UX Research
Asking actionable and relevant questions, observing participants and removing bias

Collecting and analyzing data for action
Prioritizing issues, selling your recommendations, telling a compelling story

As a bonus, this eBook also includes:

  • A checklist for effective interviewing
  • Examples of UX research questions
  • A breakdown of 28 most common research methodologies

Download now!