About this UX Battle of the Week
UserZoom ran a competitive UX benchmark study between HSBC and Barclays, two well known banking and financial institutions, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.
We ran an unmoderated remote benchmark study with 60 in-the-wild users on their own devices over the course of a single day, and collected both quantitative and qualitative feedback. Participants were equally divided so that 30 went to each site and completed several tasks.
Here's what we tested and measured in this UX Battle of the Week:
Download the UX benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.
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