UX Battle of the Week

HSBC vs Barclays

Both companies put their best experience forward, but in the end, there can only be one boss of the banks.

About this UX Battle of the Week

UserZoom ran a competitive UX benchmark study between HSBC and Barclays, two well known banking and financial institutions, to see how users experienced navigational and core tasks, as well as how they rated their overall experience on these websites.

We ran an unmoderated remote benchmark study with 60 in-the-wild users on their own devices over the course of a single day, and collected both quantitative and qualitative feedback. Participants were equally divided so that 30 went to each site and completed several tasks. 

Here's what we tested and measured in this UX Battle of the Week:

  • Each website's homepage design
  • Each website's structure and usability metrics
  • Users' feelings about the brand before and after their experience with the site
  • Users' likelihood to recommend the site to friends, family and colleagues
First Impressions.png

Download the UX benchmark to learn more about how UserZoom is able to test competitive sites in order to learn best practices and identify areas for improvement.

Download Now!

Here’s a quick sneak-peek at the UX Battle of the Week:


How would you stack up against your competition?

Let us show you how we’ve helped hundreds of companies unlock competitive user insights with our user experience testing platform. Schedule a call