The ROI of User Experience - Consider, Calculate & Measure Success

Featuring Dr. Susan Weinschenk

On-Demand Webinar Recording


We’ve all heard that providing a better user experience can help your organization improve performance, increase exposure, gain more credibility, reduce the resource burden and ultimately increase sales, but as nice as these goals are, how are they truly being measured?

Join us in a webinar on-demand with Dr. Susan Weinschenk as she dives into the trending topic of User Experience ROI (Return On Investment) – Should you spend all this time and money on user experience research and design? Is it worth it? How do even go about figuring out the ROI of UX?

Key concepts Susan will discuss in the webinar on-demand:

  • When and why to consider the ROI of UX
  • How to measure the ROI of UX
  • The biggest mistakes to avoid in calculating the ROI of UX

Watch Now!

About the webinar speakers

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Dr. Susan Weinschenk - Behavioral Scientist, The Team W

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, and government and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Her clients include Medtronic. Walmart, Amazon, The Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at her own website and “Brain Wise: Work better, work smarter” for Psychology Today.

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Alfonso de la Nuez - CEO, UserZoom

Originally from Madrid, Spain, Alfonso has 17 years of experience in User Experience, Digital Marketing, Ecommerce, Web Design, Web Project Management, User-Centered Design and Usability Testing. Before founding UserZoom, he worked for companies such as Dell Computers, Icon Medialab (now LBi / Digitas), and Proxicom’s venture in Spain (now Indra). He’s a frequent speaker at UX conferences, has taught usability courses at various universities, and collaborates with the Stanford University Technology Ventures Program.