Attitudes and usage (A&U) testing:
Research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how, so you can shape products, experiences, and campaigns that connect with them.
In this customer story, you will learn how a global tech leader leveraged A&U to:
Build better experiences with UserZoom, the all-in-one UX research platform that enables agility for the modern enterprise.
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