How global tech leader leverages A&U testing to better understand their customers and their changing needs


Attitudes and usage (A&U) testing:
Research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how, so you can shape products, experiences, and campaigns that connect with them.

In this customer story, you will learn how a global tech leader leveraged A&U to: 

  • Get a better understanding of their customers changing needs across different product lines
  • Understand the demand for types of potential new digital products
  • And deliver all these insights in less time and for a fraction of the cost of similar studies they had done before


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