On-Demand Webinar

Optimize Your Strategy: The Power of Combining Design Thinking and ROI Metrics

Design Thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs. It is an incredibly powerful tool to innovate your strategy, organization, or the next disruptive product/service. Getting your organization to adopt Design Thinking, however, can be a challenge.  

Join Sean Van Tyne, author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software and co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, as he walks you through the five stages of Design Thinking and the ROI metrics that can be collected in each.


  Attend the webinar and discover: 

  • The 5 phases of Design Thinking
  • Design Thinking adoption challenges
  • Getting executive buy-in
  • How to appoint a champion for your project
  • The ROI of Design Thinking
  • The importance of involving your customers
  • Use cases for small companies or large enterprises


Webinar Speaker 


seanvantyne-lp.png
Sean Van Tyne
Author, Speaker, Advisor - Van Tyne Group
Sean Van Tyne is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, and a contributing author for The Guide to the Product Management and Marketing Body of Knowledge  (the ProdBOK® Guide).

Watch now!